I really hate what the media and people have done to women and in particular one woman in my life. I know I am a little partial to believing my wife is beautiful. If I wasn’t I probably wouldn’t deserve her. But she is beautiful and is far from being FAT!!!
The Paragon of “All That is Holy” to those who love Doughnuts…
The Krispy Kreme Hot Light is now available for all to see on your phone, your desktop, or even on Twitter!
Yes you heard right you can find out if fresh hot tasty scrumdiddlyumptious morsels that melt in your mouth are ready at a store near you… or across town if necessary. With a click of your mouse, a flick of your finger or a quick tweet you too can know if your cravings can be satisfied and where exactly to go to accomplish this task. Continue reading
I know I am behind the curve but I have been reading a book I am sure many of you have read before. It is called Good To Great. I have been particularly fascinated with the hedgehog concept. It totally makes sense and seems like something we should all already get.
Now being that I am ADHD to the hilt, I realized that I don’t always stick to the hedgehog concept. I love to explore and learn and move from one thing to the next. Many things that I do happen just because I did them on a whim, or something tickled my fancy. I think for many of us in the marketing/internet arena we follow along those same lines. We love technology for technology’s sake, because it is something new even if it doesn’t really make our life that much better. Continue reading
I think the answer comes down to one word “speed”! What exactly do I mean by that… well a lot of things. To start off with look at the speed at which new ventures from traditional media companies get off the ground versus those from new media.
There has been a lot of blog posts and news articles lately about the music industry and how it relates to this transition. I believe there is a lot of truth in this. Many of the old media companies don’t understand that their core group of influencers and purchasers have changed their perception of how they should be able to access media. These new consumers go by many titles I prefer to call them the “Gratification Generation”. These are consumers and individuals that grew up in an age where change is instantaneous. If they want to eat they pop something in the microwave and 2 minutes later its there. They want to watch a movie they get it “On Demand”, or “Stream” it from the internet. They need to research something for school, they don’t spend hours looking through the card catalog at the library, they go to google or wikipedia and in (.03 seconds) they have 1-10 of 4,526,000 results speaking to the topic they are researching.
These consumers live in an age of Instant Gratification, they grew up with it and they expect nothing less. This generation of perception changers demand that you meet with them on their turf not yours. You want to interact with them they expect you to actually listen to what they have to say and take it into account. They will become avid followers almost to the point of cultism if they find a cause, product or website that they feel meets their needs and wants.
The media companies that are becoming the “New Media” are the companies who are “quickly” realizing that things have changed. They not only react to the changing tides in the market speedily, but they PROACTIVELY look to spot those trends and anticipate them. They are companies like Apple which took itself from a company on the brink of disappearing into a company that is the envy of many. They became the standard which digital content is distributed. They became the brand for Music downloads. No one asks hey man did you bring your MP3 Player they ask did you bring your Ipod.
I used two glaring examples of traditional vs digital media. I know many people would have used youtube vs viacom or NBC or something. But I truly believe companies like Facebook are not a “social network” they are truly the face of a New Generation of Media companies that understand things have changed.
What’s your opinion?